Registration
International Partner Meet-Ups (Pax8 Partners Only)
4:30pm—5:30pm MT
Women in Tech Panel
5:00pm—5:20pm MT
Women in Tech Happy Hour
5:20pm—6:00pm MT
Welcome Reception
6:00pm—8:00pm MT
Registration | Attendee Assistance
7:00am—6:00pm MT
Partner Attendee Breakfast
7:00am—8:00am MT
Pax8 Beyond 2024 Opening Remarks
8:30am-8:35am MT
Opening Keynote
8:35am—9:30am MT
Microsoft Keynote
Speaker: Sharon Schoenborn, Corporate Vice President Microsoft, Americas Small, Medium & Corporate
9:35am—9:55am MT
SentinelOne Keynote
Speakers:
10:00am—10:20am MT
Vendor Boardrooms Hosted by Diamond Sponsors
Microsoft Boardroom Session: Copilot for Microsoft 365
Dropsuite Boardroom Session
Checkpoint Boardroom Session
Nerdio Boardroom Session
Join us for an essential session where Matt Lee, Senior Director of Security and Compliance at Pax8, alongside global partners, will dissect the intricate challenges MSPs face, from ransomware to regulatory pressures and geopolitical turbulence. This session is not just a discussion; it’s a roadmap for MSPs navigating the volatile landscape of cybersecurity. Discover actionable strategies and insights to enhance your resilience, deliver exceptional value to your clients, and secure your operations against ever-evolving threats. Don’t miss this chance to redefine your approach to MSP security and fortify your foundation for the future.
Speakers:
In this session, Adam Hannemann, Sr. Academy Peer Group Program Manager at Pax8, and Ron Losefsky, Lead Executive Coach at Pax8, will share a top-down methodology to make your three- to five-year company vision a reality. It starts by defining what makes your company unique and determining how to leverage that uniqueness to achieve that vision. You’ll then learn how to develop, translate, and prioritize your vision into manageable pieces. You’ll leave the session with an actionable plan to transform your business over the months, quarters, and years from “what if” into “what is.”
*Note: This is one part of a two-part session. Feel free to attend each separately, but you can also attend both for a deeper dive into how to devise a comprehensive strategy for MSP success.
Speakers:
Gain insights and guidance for how to set up a roadmap for a successful career in technical roles. In this exciting session led by Pax8 Senior Executive Coach, Rob Hird, you’ll be guided through the various career paths available to technical professionals and some of the goals to set for yourself to achieve success. From your first day on the job to whatever position you want to reach, you’ll learn how to map out your path, walk away with tips and tools to help get you there, and set your career plan in motion.
Speakers:
Rob Hird, Senior Executive Coach, Pax8
Making sure you know who your best clients are is important to the success of your business. Can you answer yes to the questions below?
Do you really know which of your clients are your best ones? How do you prioritize them? Do you have a system to evaluate them quarterly? Come to this session led by Jeremy Nelson, Sales Coaching Manager at Pax8, to learn how to answer these questions and ensure you’re spending your time where it really counts. (P.S. Your best clients aren’t necessarily the ones you like the most.)
Speakers:
Jeremy Nelson, Sales Coaching Manager, Pax8
In today’s digital age, security is a top priority for businesses of all sizes. Managed Service Providers (MSPs) can help their clients stay secure by offering a range of security services. However, selling security services can be challenging. In this session, David Powell, VP of Sales Strategy at Pax8, will provide insights into how MSPs can sell security profitably, including identifying the right services to offer, creating a compelling value proposition and sales strategy for your services, and more!
Speakers:
David Powell, VP of Sales Strategy, Pax8
Partner Attendee Luncheon
Security Luncheon
Pax8 Breakout Sessions:
Join Andrew Morgan and John Strand for the first session of the Cybersecurity Throwdown: “Assess Attack Surface – Making the Case for Having a go-to Assessment Method”
Speakers:
In this session, Adam Hannemann, Sr. Academy Peer Group Program Manager at Pax8, and Ron Losefsky, Lead Executive Coach at Pax8, will share a top-down methodology to make your three- to five-year company vision a reality. It starts by defining what makes your company unique and determining how to leverage that uniqueness to achieve that vision. You’ll then learn how to develop, translate, and prioritize your vision into manageable pieces. You’ll leave the session with an actionable plan to transform your business over the months, quarters, and years from “what if” into “what is.”
*Note: This is one part of a two-part session. Feel free to attend each separately, but you can also attend both for a deeper dive into how to devise a comprehensive strategy for MSP success.
Speakers:
In today’s fast-paced tech landscape, Managed Service Providers (MSPs) need agile marketing strategies that yield results — now. Led by Scott Berns, VP of Marketing, Americas at Pax8 and Nicolas Laflamme, Sales Director, Solulan, this session will provide insights into five MSP success strategies that can be implemented in minutes, including how to segment your marketing contacts to improve email ROI, how to create compelling content that resonates with your target audience, how to use data analytics to measure and improve marketing performance, and more!
Speakers:
Gain expert insights on how to excel as a service manager from Todd Schorle, Lead Executive Coach. In this session, you’ll learn what a typical day of a service manager looks like, how to structure your time effectively, and how to develop a long-term plan for success. Whether you’re just starting out or looking to take your skills to the next level, we’ll help you plan your best path forward.
Speakers:
Todd Schorle, Lead Executive Coach, Pax8
Embark on a transformative journey with Nathan Taylor and Robin Harris as they unveil the potential of artificial intelligence (AI) in redefining Managed Service Providers (MSPs). This session goes beyond theory, offering a deep dive into the practical aspects of integrating AI into MSP services, from skill acquisition to tool mastery. Discover a comprehensive framework for implementing effective AI projects, designed to navigate the challenges and seize the opportunities AI presents. This is an essential session for MSPs aiming to leverage AI for innovation and enhanced client value, marking a pivotal moment to elevate your operations and set new industry benchmarks.
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Pax8 Breakout Sessions:
Join Andrew Morgan as he welcomes Ryan O’Grady from SentinelOne to host the second session of the Cybersecurity throwdown: “SentinelOne based After Boom Lab”
Speakers:
Do you know what EBITDA stands for? Do you know how to calculate it and why it matters for your business? If you are confused by this financial term or want to learn more about it, this session is for you. David Schafran, Director of Strategic Coaching, will explain the basics of EBITDA, how it is used to measure the performance and value of a company, and how you can improve it to grow your business. You will leave this session with a clear and practical understanding of EBITDA and how to use it to achieve your business goals.
Speakers:
David Schafran, Director of Strategic Coaching, Pax8
Join Craig Donovan, Pax8 Chief Experience Officer, alongside Peter Avery, VP of Security and Compliance at Visual Edge IT, as they explain how these two fundamental facets empower partners to differentiate their services, benefit their customers, and boost their bottom line. With best-in-class solutions, education, support, and a community that’s second to none, Pax8 can help partners foster a collaborative and innovative culture that attracts and retains top talent. Learn how people and technology can work together in harmony, creating a virtuous circle and transforming the way MSPs deliver value to their clients.
Speakers:
Led by Chris Sharp, CEO APAC at Pax8, this session provides practical guidance for people managers on how to handle critical conversations and resolve conflicts in the workplace. It covers the following topics: what are critical conversations and why they matter, how to prepare for a critical conversation, how to conduct a critical conversation, how to follow up after a critical conversation, and how to prevent or minimize future conflicts. You’ll leave this session with a better understanding of how to more effectively manage your talent pool in a multitude of scenarios.
Speakers:
Is generating new quality leads challenging? Have you spent money on outside services or even salespeople and not gotten the results you were hoping for? Are you closing less than one or two good managed services clients a month? Are sales not your thing? Then come learn from Jeremy Nelson, Sales Coaching Manager at Pax8, about a system we have deliberately developed for people who are more tech-minded but don’t like sales. If you can set up a network, you can learn how to sell, and this session will show you how.
Speakers:
Jeremy Nelson, Sales Coaching Manager, Pax8
Pax8 Breakout Sessions:
3:00pm—3:30pm MT
Continue on with Andrew, John, and Ryan as they host the second session of the Cybersecurity Throwdown: “SentinelOne based After Boom Lab”
Speakers:
Leadership is a skill, not a talent. With the right guidance, reflection, and instruction, you can hone your leadership abilities. Drawing on his decades of experience, Rex Frank, VP of Academy at Pax8, will provide you with practical strategies for developing and refining your own leadership abilities so you can ensure a happier, more creative, more productive workforce. And so that you can realize better business growth.
Speakers:
Rex Frank, VP of Academy, Pax8
Join Pax8 Chief Strategy Officer, Ryan Walsh, for his session where he reveals the ways in which Pax8 is making AI accessible and actionable for our partners today. Walsh will begin reframing the AI conversation, addressing immediate concerns, and offering ideas for how MSPs can meet the critical needs of their businesses with this technology. See how AI can increase efficiency, reduce risk, and unleash business growth. With Pax8, AI is within reach.
Speakers:
Ryan Walsh, Chief Strategy Officer, Pax8
Service Providers’ services are the engine that drives sustained profit. Tuning this engine to optimize its performance is key to maximizing your MSP’s profitability. In this session, Ken Sponsler, Director of Academy Coaching at Pax8, and Brian Davies, Senior Executive Coach at Pax8, will discuss how engineer pay rate, billing rate, billable utilization, and agreement efficiency affect gross margin. By understanding these levers, you can gain valuable insights into your service gross margin and its relationship with your profit and loss statement. This knowledge can help you make informed decisions and optimize your business’s profitability.
Speakers:
Rapid Fire Session: (Gold Sponsors)
3:50pm—4:15pm MT
Threatdown: Unleashing Cybersecurity Excellence with Electric AI
Join us for an enlightening session featuring Marcin Kleczynski, CEO of Malwarebytes, Nikki Meyer, VP of Vendor Alliances at Pax8, and Ryan Denehy, CEO of Electric AI. This discussion will delve into the intricacies of their partnership, the security challenges MSPs face today, and the innovative solutions provided by Electric AI and ThreatDown. Gain valuable insights into how these industry leaders are shaping the future of security and learn strategies to enhance your own security offerings.
4:20pm—4:40pm MT
Amy Van Dyken Keynote
4:45pm—5:15pm MT
Closing Remarks
5:15pm—5:25pm MT
Vendor Expo
5:30pm—8:30pm MT
8:30pm—12:00am MT
Registration | Attendee Assistance
Partner Attendee Breakfast
How to Protect Your MSP: WRONG ANSWERS ONLY
Join Matt Lee and a panel of security experts for this entertaining breakfast session. *Limited Space Available.
7:00am—7:40am MT
Opening Remarks
8:30am—8:40am MT
Pax8 Innovate Keynote
Libby McIlhany, Chief Product Officer at Pax8, unveils the revolutionary new Pax8 Marketplace, highlighting its intelligent design and user-focused features. She shares the journey from concept to execution, emphasizing how the platform’s smart tools and machine learning recommendations empower MSPs to streamline operations and identify growth opportunities. McIlhany demonstrates how the new Marketplace not only simplifies the purchasing process but also provides actionable insights, setting a new standard for efficiency and innovation in the IT industry.
8:45am—9:15am MT
CrowdStrike Keynote
Speaker: Daniel Bernard, Chief Business Officer, CrowdStrike
9:20am—9:40am MT
SuperOps.ai Keynote
Speaker: Arvind Parthiban CEO & Co-founder, SuperOps.ai and Juan Fernandez, Channel Chief, SuperOps.ai
9:45am—10:05am MT
Vendor Boardrooms Hosted by Platinum Sponsors
Bitdefender Boardroom Session
Blackpoint Boardroom Session
AWS Boardroom Session
Rewst Boardroom Session
10:30am—10:50am MT
Pax8 Breakout Sessions:
11:05am—11:35am MT
Join Matt Lee, Andrew Morgan, Nathan Svec, and Scott Rich for the next session of the Cybersecurity Throwdown: “Using Automation and your EDR to quarantine and mitigate top threats”
Speakers:
Dive into the state of cybersecurity and learn the right places to start your cyber growth journey. We’ll start with a high-level overview — addressing the economics of cybercrime, the impact we saw in 2023, and our predictions on the evolution of these threats. We’ll then talk through the cybersecurity bell curve that must be covered as well as the process of adopting a framework for maximum efficacy and defensibility. You’ll come away from this session with a greater understanding of the larger cybersecurity landscape and how you can make the most of it.
Speakers:
Join Pax8 CSO and Co-founder, Ryan Walsh, for a crucial session on leveraging the Pax8 Marketplace to drive growth and outpace the competition. Learn how to utilize data-driven tools to enhance your business strategy. Ryan will highlight key insights from peer surveys and Pax8 product leaders, address common MSP pitfalls, and provide actionable steps to secure your success in an evolving market. Don’t miss this chance to align your strategy with the future and lead your business to new heights.
Speaker:
Ryan Walsh, Chief Strategy Officer, Pax8
Led by Trellis Usher, SVP Talent Development at Pax8, this panel discussion provides a workable blueprint for crafting strong and sustainable Diversity, Equity, Inclusion, and Belonging (DEIB) strategies. You’ll learn the significance of leadership commitment and advocating for a genuine top-down approach as well as the importance of cultivating an inclusive culture that values diverse perspectives and promotes equal opportunities. Together, these leaders will share best practices you can apply in your business to create an environment of psychological safety and avoid tokenism and the traps of one-size-fits-all solutions.
Speakers:
This crucial session aims to bring mental wellness to the forefront, offering strategies and insights on how MSPs can manage stress effectively and foster a healthy work-life balance. Key topics include recognizing signs of stress and burnout and implementing practical stress-management techniques. Think of this as a valuable next step for thriving in a high-pressure career so you can help cultivate a workplace culture that prioritizes mental health, which, in turn, drives a healthy bottom line.
Speakers:
Vendor Boardroom Sessions Hosted by Platinum Sponsors
Cyrisma Boardroom Session
Veeam Boardroom Session
Ostendio Boardroom Session
Acronis Boardroom Session
11:50am-12:10pm MT
Partner Attendee Luncheon
12:10pm—1:00pm MT
Vendor Expo
12:10pm—3:00pm MT
Pax8 Breakout Sessions:
3:15pm—3:45pm MT
Join Matt Lee and a panel of experts as they present the next session in the Cybersecurity Throwdown: “ The Perimeter Shift… That we have not Addressed…”
Speakers:
This session provides a comprehensive overview of the current AI landscape, highlighting the complexities and implications of non-compliance for MSPs amidst changing regulations. We will also explore the transformative impact of AI in the MSP industry, discussing the opportunities and challenges of AI integration, including solutions for successfully integrating AI into MSP operations. Featuring Robin Harris, Nathan Taylor, and Katie Bakewell, this session offers valuable insights from those who have navigated these challenges firsthand. Don’t miss the chance to gain a deeper understanding of how to tackle these issues and take your business to another level!
Speakers:
Don’t let operational mistakes hold you back. Join Stephanie Heflin, Manager of Academy Coaching at Pax8, for a session on avoiding common operational mistakes that can disrupt your business. Discover the top 6 mistakes made by service providers and how to avoid these pitfalls in your own operations. You’ll be able to take proactive steps to ensure your business stays on track and gain the strategies you need to succeed.
Speakers:
Stephanie Heflin, Manager of Academy Coaching, Pax8
Marketing and prospecting are essential for driving business growth, but it’s not always easy to know which tactics will work best for your MSP. From the deep knowledge and expertise of Keith Marchiano, Senior Executive Coach at Pax8, you’ll learn the top marketing and prospecting strategies used by premier MSPs to bring in new clients and keep their sales efforts on track. You’ll walk away knowing how to create a marketing and prospecting plan that delivers results and discover the key tactics you need to find and connect with potential customers.
Speakers:
Keith Marchiano, Senior Executive Coach, Pax8
Join Alex Core and Clemente Miller from Pax8 as they unveil the capabilities of the new Pax8 Marketplace in this must-see live demonstration. Designed with the input of our 34,000 strong partner network and driven by the latest in machine learning technology, this revolutionary platform transforms the way IT professionals manage customer lifecycle and business growth. Experience firsthand how the Marketplace transcends traditional boundaries with dynamic tools like Opportunity Explorer and customized Storefronts, creating a seamless, data-driven environment for discovering new opportunities and engaging with customers. Don’t miss the chance to see how the Pax8 Marketplace can become an integral part of your business strategy, making every interaction more effective and every decision more insightful.
Speakers
Pax8 Breakout Sessions:
4:00pm—4:30pm MT
Join Matt Lee, Brittan Trembley-Benton, and Cat Daniels for the last session of the Cybersecurity Throwdown: “Zero Trust Network Access Lab”
Speakers:
This high-level discussion with David Schafran, Director of Strategic Coaching at Pax8, will cover the process for a merger or acquisition, as well as potential deal structures and valuation methodologies. This is an ideal session for those new or semi-new to M&A and will equip you with the tools you need to excel in every aspect of mergers and acquisitions.
Speakers:
David Schafran, Director of Strategic Coaching, Pax8
Service is more than a role or department — it can shape the culture of an organization, driving how customers, employees, and partners interact and determining its ultimate success or failure. In this session led by Craig Donovan, Chief Experience Officer at Pax8, explore the key elements of a winning service culture, such as vision, values, communication, recognition, and empowerment. You’ll come away from this presentation armed with tools for identifying pluses and minuses to help you build a winning culture in your own organization.
Speakers:
Craig Donovan, Chief Experience Officer, Pax8
This high-level discussion with Keith Marchiano, Senior Executive Coach at Pax8, will cover having better conversations with your prospects. You will learn fundamentals to understand the prospect/buyer to stand out from the competition and help you win more opportunities. People buy from people they know, like, and trust. The Results Selling Framework will help you build trust, establish the need, connect value to solve the needs, and handle objections to develop a commitment.
Speakers:
Keith Marchiano, Senior Executive Coach, Pax8
Explore the latest innovation from Pax8, the Opportunity Explorer with our panelists, Mufaddal Khambaty and Chris Bynum, moderated by Chris Smoak. This revolutionary tool, which is part of our larger Marketplace launch, synthesizes data into actionable insights, enabling partners to effectively identify sales opportunities, customize solutions, and deliver precise quotes. Learn how its intuitive interface combines industry data, partner insights, and our expertise into a seamless business intelligence solution, driving partner growth and enhancing customer engagement.
Speakers
4:55pm—5:25pm MT
Partner and Vendor Awards
5:25pm—5:45pm MT
Closing Remarks
5:45pm—6:00pm MT
Beyond 2024 Closing Party
8:00pm—10:30pm MT