GET YOUR EARLY BIRD TICKETS FOR BEYOND 2026: REGISTER NOW
GET YOUR EARLY BIRD TICKETS FOR BEYOND 2026: REGISTER NOW
BEYOND ASSISTANT
BEYOND ASSISTANT
€99 EARLY, EARLY BIRD PRICE
PAX8 Beyond 25 AGENDA
2026 Agenda Coming soon
REDUCE RISK
GROW BUSINESS
GAIN EFFICIENCY
5
SUNDAY
6
MONDAY
7
TUESDAY
5
SUNDAY
Registration | Attendee Assistance
08:00 – 20:00
International Partner Meet Up (non-EMEA Partners Only)
16:30 – 17:30
Women Driving the Future of Tech
LEARN MORE
This isn’t your standard “Women in Tech” panel. No platitudes. No tokenism. No tired narratives. Instead, you’ll hear from women who are redefining what leadership in technology looks like; visionaries who turn unique perspectives into competitive advantage and bold thinkers who see possibility where others see risk.
Join us for a conversation that goes past the headlines and into the strategies, mindsets and moments that are moving the tech world forward. The future isn’t just arriving; it’s being built. And these are the women building it.
Speakers:
• Michelle Correia (Host)
• Britta Pinke
• Hendrika Willemse
• Anna Webb
17:00 – 17:20
Women in Tech
Happy Hour
17:20 – 18:00
Welcome Reception and Vendor Expo
18:00 – 21:00
6
MONDAY
Registration | Attendee Assistance
8:00 – 19:00
Partner + Vendor Attendee Breakfast
8:00 – 9:00
Unlocking Growth with Pax8Premier
LEARN MORE
Discover firsthand how the Pax8Premier program is empowering partners to accelerate their brand and business growth. In this lively session, you’ll hear directly from partners who have leveraged the program’s exclusive benefits to scale faster, enhance their market presence and drive revenue.
Join us for valuable insights, real-world success stories and actionable strategies that could help take your business to the next level. Don’t miss this opportunity to learn how Pax8Premier can be a game-changer for your success!
Speakers:
• Leigh Nordhoff, Global Director of Commercial Partnerships, Pax8
• Craig Donovan, Chief Experience Officer, Pax8
• Jennifer Roy, Chief Executive Officer, Nucleus Networks
• Scott Gallupe, President, 403Tech
8:00 – 9:00
Pax8 Opening Remarks
9:40 – 9:55
Pax8 community / educAtion keynote
With Nick Heddy
9:55 – 10:30
Pax8 visionary keynote
With Scott Chasin
10:25 – 11:00
Microsoft Keynote: Empowering SMBs with Agentic AI
With Richard Ellis
LEARN MORE
Explore how Microsoft and Pax8 are transforming the small and medium business landscape with agentic AI and partner-led innovation. This session will highlight the SMB market opportunity, the evolution from Copilot to AI agents, and actionable strategies for AI readiness and security. Learn how partners can drive adoption, deliver differentiated solutions, and unlock new levels of customer success in the AI era.
Speaker:
• Richard Ellis, General Manager, EMEA Small Medium Business, Microsoft
11:05 – 11:25
Rob Rae closes morning general session
11:35 – 11:40
Break
11:40 – 12:00
Diamond Boardroom Sessions
12:00 – 12:20
Nerdio Manager for MSP: Reinventing Microsoft Cloud Management for MSP’s
LEARN MORE
Discover how Nerdio Manager for MSP is transforming Microsoft Cloud management. This session unveils a bold new approach to managing AVD, Azure and M365—automated, centralized, and built for scale. Learn how smart MSPs are cutting costs, boosting margins, and eliminating complexity with a single pane of glass. If you’re still juggling tools and manual tasks, it’s time to lead, not lag. The future is unified.
Speaker:
• Ming Man, Manager, MSP Sales EMEA, Nerdio
Securing The Future
LEARN MORE
What does the future of your cybersecurity landscape look like? Hear how market is converging IT OPs and Sec Ops and market leading MSP’s are going all in to build relentless cyber resilience for themselves and their customers. As threats continue to escalate at a rapid pace and complexities grow, having the right strategies and solutions in place are key to your ability to stay ahead of the threat actors.”
Speaker:
• David Weeks, Vice President, Partner Experience, N-Able
The Future of Cybersecurity and the Modern MSP
LEARN MORE
Join Sophos CEO Joe Levy and Pax8 CEO Scott Chasin for an exclusive fireside chat that bridges the front lines of cybersecurity with the evolving future of business leadership. This breakout session will explore the unprecedented shift of CISOs ascending to the CEO role, underscoring how security leadership is now synonymous with business strategy. From platform convergence to the rise of agentic AI, Joe and Scott will unpack the technological, behavioral, economic, and strategic forces reshaping cybersecurity.
This thought leadership session will delve into how customer needs are transforming, demanding a new generation of MSPs equipped not just to protect, but to predict, automate, and guide digital resilience. Expect bold insights, candid dialogue, and actionable foresight for any MSP looking to lead in a world where AI and cybersecurity are at the core of every business decision.
Speakers:
• Joe Levy, CEO, Sophos
• Scott Chasin, CEO, Pax8
Break
12:20 – 12:35
Breakout Sessions
12:35 – 13:05
The Battle of the Budget
LEARN MORE
Budgeting shouldn’t be an afterthought — it’s what puts you in control. Join Sophie Dowsett-Smith, Strategic Consultant at Pax8, as she hosts Heather MacDonald Alford for an enlightening conversation that breaks down the fundamentals of budgeting for MSP leaders who are new to the process or have never built a financial strategy before. This session gets straight to what matters: essential budgeting techniques, financial goal alignment and leveraging data to make informed decisions. You’ll walk away with the tools you need to lock in your financial strategy, allocate resources with precision and seize opportunities to responsibly scale your business.
Speakers:
• Sophie Dowsett-Smith, Strategic Consultant, Pax8
• Heather Macdonald Alford, MSP Finance Specialist
3 Crucial Lessons for Leaders
LEARN MORE
Nothing compares to real-world insights from a well-respected leader. Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA, will use this insightful session to share three essential leadership lessons drawn from his experiences. He’ll discuss the importance of embracing extreme ownership, making efficient decisions and prioritising personal wellness. You will also learn actionable steps to take full responsibility, make informed decisions amidst uncertainty and maintain your well-being to lead effectively. This session is a must-attend for technology leaders seeking to enhance their leadership skills and drive organisational success.
Speakers:
• Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA
Back by popular demand!
Service Manager Survival Guide
LEARN MORE
Gain expert insights on how to excel as a service manager from Tharani Sansom, Senior Director of Partner Support at Pax8. In this session, you’ll learn what a typical day of a service manager looks like, how to structure your time effectively and how to develop a long-term plan for success. Whether you’re just starting out or looking to take your skills to the next level, we’ll help you plan your best path forward.
Speakers:
• Tharani Sansom, Senior Director of Partner Support, Pax8
• Joe Chipperfield, Senior Manager of Partner Support Engineer, Pax8
From MSP to MIP: Growing Your Business With Effective Change Management
LEARN MORE
The leap from MSP to a MIP is as much about technology as it is about people. A brilliant strategy can fail without a team that is inspired, prepared and ready to execute. Join Irene Casanova, VP Strategy and Operations, Pax8, for a session on the art and science of leading through transformation. Discover how to manage the operational shifts, prepare your team for what’s next and communicate a vision that turns uncertainty into a competitive advantage. You’ll leave with proven frameworks to build a culture of adaptability and avoid the common pitfalls that stall growth.
Speaker:
• Irene Casanova Canals, VP of Strategy and Operations, Pax8
Back by popular demand!
RSF Cracking the Code: The Secrets of Effective Marketing and Prospecting for MSPs
LEARN MORE
Marketing and prospecting are essential for driving business growth, but it’s not always easy to know which tactics will work best for your MSP. Pax8 Academy’s own Limara Thorne is joined by a special guest, MSP marketing specialist Mark Copeman. The two will share their knowledge and expertise and you’ll learn the top marketing and prospecting strategies used by premier MSPs to bring in new clients and keep their sales efforts on track. You’ll walk away knowing the key tactics you need to find and connect with potential customers –– and how to create a marketing and prospecting plan that delivers results.
Speakers:
• Limara Thorne, Strategic Consultant, Pax8 Academy
• Mark Copeman, Director, Wingman MSP Marketing
Trailblazers of Intelligence: Partner Stories from the Frontlines of AI
LEARN MORE
Every transformation starts with a first mover. Join Craig Donovan, Pax8 Chief Experience Officer, as he moderates a panel of pioneering partners who’ve embraced AI adoption and taken the first steps toward MIP transformation. Hear their candid stories of experimentation, lessons learned and the breakthroughs that turned vision into practice. You’ll walk away with practical takeaways and the confidence to chart your own path toward becoming a Managed Intelligence Provider.
Speakers:
• Craig Donovan, Chief Experience Officer, Pax8
• Chris Pottrell, Managing Director, Nebula IT
• Dan Mitchell, CEO, MIP Global
Partner + Vendor Attendee Luncheon
13:05 – 14:15
Breakout Sessions
14:30 – 15:00
Cyber Security Session 1: Eyes Wide Open – A Hackers Perspective
LEARN MORE
Think your MSP is hacker proof? Think again. In this session, we’ll explore the MSP landscape from the perspective of ethical hacker, Kevin Zwaan, who specialises in breaking into MSP environments to strengthen their defences. He’ll share personal stories and real-world insights on common vulnerabilities and attack methods — all based on the understanding that hackers never do what you expect. Come ready to see your security posture with eyes wide open and get answers to the hacking questions you’ve always wanted to know. You’ll leave with actionable takeaways to better protect your business.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Kevin Zwaan, Ethical Hacker and Red Teamer, Q-Cyber
Mental Wealth: Investing in Your Team’s Wellbeing
LEARN MORE
This is a fireside chat that every leader needs to hear. Join Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA, as he hosts a genuine conversation with Britta Pinke and Patrick Ghys from aixpedIT on the importance of investing in your team’s mental wellness.
They’ll discuss the dangers of neglecting this vital employee benefit, share practical strategies for any budget, and offer valuable insights into how to help your team thrive. By the end of the session, you’ll have suggestions for action items that will help cultivate a workplace culture that prioritises “Mental Wealth”, which in turn drives a healthier bottom line.
Speakers:
• Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA
• Britta Pinke, Managing Director/CHRO, aixpedIT
• Patrick Ghys, Founder and CEO, aixpedIT
From Strategy to Success: 5 Proven Tips to Choose and Manage Your Marketing Agency to Deliver ROI
LEARN MORE
Ready to unlock the secrets to choosing and managing a marketing agency that delivers real impact? This session shares five proven tips — from crafting a standout RFP to optimising agency performance and defining your ideal customer. You’ll learn how to build strategic partnerships that drive measurable growth and shift your marketing approach from reactive support to proactive intelligence. You’ll also walk away with actionable strategies to accelerate performance in just 12–18 months.
Speaker:
• Yolanda Kloppers, Senior Manager of Marketing Strategy, EMEA, Pax8
Stop, Start, Continue: Designing What Matters Most
LEARN MORE
In this interactive session, you’ll help shape the future of the Pax8 Marketplace by telling us what to stop, what to preserve, and what to invent. Using a rapid “Stop, Start, Continue” framework, we’ll guide you through three quick rounds of feedback to uncover the features and experiences that matter most. Your input will help us identify what’s working, what’s not, and where new opportunities lie — showing how design frameworks make sense of complex feedback. Come ready to share your perspective and see how your voice can directly influence our product’s evolution.
Speakers:
• Seth Gerard, VP of Design, Pax8
• Clemente Miller, Director of Product Design
Ask, Align, Activate: Building AI-Powered Solutions Through Strategic Discovery
LEARN MORE
Before you can sell AI-enabled solutions, you have to know where they’ll make the biggest impact. This session focuses on the art and science of discovery for MIPs: what to ask, how to listen and how to translate client goals into actionable AI projects. We’ll unpack the questions every MIP should ask to pinpoint inefficiencies, find automation wins and surface data-rich opportunities. You’ll leave with a framework for engaging clients in forward-looking conversations that lead to faster adoption, stronger ROI and lasting partnerships.
Speaker:
• Chance Weaver, Strategic Consultant, Pax8 Academy, Pax8
Managed Intelligence in Action — A Hands-on AI Lab
LEARN MORE
Session is limited to the first 80 registrants. Join us for an engaging and interactive lab where you’ll have the opportunity to build an AI solution that addresses real business challenges. This session will guide you through the entire solution development process, from product discovery to delivering your first increment of usable software. You’ll gain hands-on experience and practical insights into how AI can be leveraged to solve complex problems. This session is ideal for customer-facing technical and solutioning roles, offering valuable skills and knowledge that you can apply in your professional work. Bring your own device (BYOD) and get ready to dive into the world of AI, where you’ll learn, create, and innovate.
Speaker:
• Eric Östlund, Microsoft AI GTM Lead, EMEA, Pax8
Break
15:00 – 15:15
Breakout Sessions
15:15 – 15:45
Cyber Security Session 2: Tales from the SOC
LEARN MORE
Join industry experts Mostyn Thomas, Senior Director of Security, EMEA, Pax8, and Anna Webb, Head of Global Security Operations, Kocho, for a deep dive into the evolving cybersecurity threat landscape. Drawing on recent high-profile breaches and the latest attack trends targeting identity, cloud and supply chains, you’ll gain practical insights into defending against sophisticated tactics such as ransomware, AI-powered phishing and deepfake social engineering. You’ll walk away with actionable strategies for business continuity and resilience and knowing how smarter defenders can outpace smarter attackers in 2025 and beyond.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Anna Webb, Head of Global Security Operations, Kocho
Transformation Through Their Eyes: The Buyer’s Path to Managed Intelligence
LEARN MORE
SMB expectations are reshaping the channel. Today’s buyers aren’t just shopping for technology; they expect transformation. They want partners who can harness AI, centralise data and deliver outcomes that reimagine how their businesses operate. Some are digital natives; others are seasoned professionals leaving enterprise roles to start new ventures, turning disruption into opportunity by building with agents. In this session, Pax8 Co-Founder and Chief Strategy Officer Ryan Walsh unpacks what these buyers truly expect as MSPs evolve into Managed Intelligence Providers. Backed by new data, insights and real-world stories, he’ll reveal why being “good enough” is no longer enough – and how those who move fastest to meet buyer expectations will lead the future.
Speaker:
Ryan Walsh, Chief Strategy Officer, Pax8
Internal IT: Friend or Firewall
LEARN MORE
Increasingly, SMBs who have invested in internal IT are turning to MSPs for their support. Join the debate on the benefits and the potential pitfalls of co-managed IT. Hosted by Michael Breeze, Partner Advocacy & Community Insights Senior Director – Partner Experience, Pax8, this session will feature Morten Halvorsen, Procano, sharing his experience of proactively working alongside Internal IT teams, and Daniel Reeves, The Computer Clinic Bicester, sharing why he actively looks to avoid Internal IT. Expect a lively debate, with plenty of guidance and tips to take back to your own business from your peers’ real experience.
Speakers:
• Michael Breeze, Partner Advocacy & Community Insights Senior Director, Pax8
• Daniel Reeves, CEO, The Computer Clinic Bicester
• Morten Halvorsen, Partner and Chief Revenue Officer, Procano
Gross Margin Demystified: Boost Your Bottom Line
LEARN MORE
Ever wonder what “gross margin” really means for your business? In this session, David Schafran, VP of Partner Enablement at Pax8, breaks down how to calculate it, what impacts it and — most importantly — how to improve it. From smart pricing moves to cost control and operational efficiencies, you’ll walk away with practical strategies to boost profitability. Plus, David will also model how to use the “Green Zone” measurement tool, a powerful resource for calculating your gross margins, so you can use it to drive sustainable growth.
Speaker:
David Schafran, VP of Partner Enablement, Pax8
RSF Buyer Personas: Stepping into Your Buyers’ Mindset
LEARN MORE
Looking for better ways to understand your buyers’ needs, behaviours and motivations? This session has it. You’ll learn a key part of the Results Selling Framework: buyer personas, including how to create detailed buyer personas, use them to guide marketing strategies and improve customer engagement. We’ll also discuss practical sales techniques for gathering and analysing customer data to build accurate personas. By the end of this session, you’ll have a high-level understanding of how to empathise with your buyers, tailor your approach to meet their needs and ultimately drive better business outcomes to grow your business.
Speaker:
• Limara Thorne, Strategic Consultant, Pax8 Academy
Break
15:45 – 16:00
Breakout Sessions
16:00 – 16:30
Cyber Security Session 3: From Directive to Reality: NIS2 Implementation Across the EU
LEARN MORE
Join Andrius Saveiko, Security Senior Manager for the Baltics, and MSP partners from across the EU for a dynamic panel discussion on the evolving landscape of NIS2 implementation. This session will explore how different Member States are interpreting and enforcing the directive, highlighting both harmonized principles and national divergences—from sector definitions to supervisory practices.
We’ll break down the directive’s key requirements, debunk common misconceptions, and share practical insights from real-world rollouts. Attendees are encouraged to come with their questions — Slido will be open throughout the session for live submissions. This panel will help you navigate your organization’s readiness for NIS2 compliance and offer practical insights for building a strong business case around it.
Speaker:
• Andrius Saveiko, Security Senior Manager, Baltics, Pax8
Developing Tomorrow's Leaders Today
LEARN MORE
Delve into the essential strategies and practices for nurturing leadership qualities within your team. Sophie Dowsett-Smith, Strategic Consultant at Pax8, will share the stage with Becky Hatton, Mirus IT, as they explore key topics such as identifying potential leaders, fostering a culture of continuous learning and implementing effective mentorship programs. By the end of this session, you’ll gain a high-level understanding of how to cultivate leadership skills, drive team engagement and build a robust pipeline of future leaders within your organisation.
Speakers:
• Sophie Dowsett-Smith, Strategic Consultant, Pax8
• Becky Hatton, Head of Business Operations, Mirus IT
Back by popular demand!
M&A for the MSP: How to Build Your Winning Strategy
LEARN MORE
Are you M&A curious or just looking to do it better? During this high-level discussion with David Schafran, Vice President of Partner Enablement at Pax8, he’ll go over the process for a merger or acquisition, as well as potential deal structures and valuation methodologies. This session is ideal for MSPs new or semi-new to M&A. You’ll gain essential insights and knowledge to help drive maximum value in your M&A transactions.
Speaker:
• David Schafran, VP of Partner Enablement, Pax8
Lead Gen Demystified: Your 'How To' Guide
LEARN MORE
Is your paid media not showing you the desired ROI? Then this session is for you! We’ll simplify what lead-generation is and explore paid media opportunities specifically for your MSP, including LinkedIn, Google Ads, Facebook for Business and more. You’ll also learn the role AI can play in automating your next steps once you’ve acquired leads. Join us to demystify the process and unlock new business potential for your MSP.
Speakers:
• Martijn Couprie, Director of Marketing, Western & Central Europe, Pax8
Optimised Processes: Harnessing Automation for Growth
LEARN MORE
In today’s rapidly evolving digital landscape, automation is far more than a passing trend — it’s a strategic blueprint for sustainable growth. Join Dom Kirby, Senior Director of Professional Services at Pax8, as we demystify what automation truly means for modern organisations. This session will showcase how real-world automation — such as the seamless migration of 42,000 SentinelOne agents — can deliver efficiency, mitigate risk and unlock new avenues for business expansion.
Speaker:
• Dom Kirby, Senior Director of Professional Services, Pax8
Creating the Frontier firm with Copilot Studio
LEARN MORE
AI is changing the way people and organizations are working. Everybody already uses AI today for personal productivity gains or even personal fun. The next step in the AI transformation is when we start to optimize our business processes. Microsoft Copilot Studio is the perfect tool where Business and IT can work together to go for a 10X return on value.
Speaker:
• Harald Wentein, Low Code AI and Agents Director – Microsoft EMEA
Monday Afternoon general sessions
Gold Sponsors Rapid Fire 30-Second Pitch
17:00 – 17:15
Cutting Through the AI Hype: What the Adversary Is Really Doing
17:25 – 17:45
LEARN MORE
AI dominates today’s cybersecurity conversations, but what good is AI if you don’t understand the enemy you’re up against? CrowdStrike’s 2025 Threat Hunting Report shows 81% of intrusions are malware-free and cloud attacks are up 136%, while groups like FAMOUS CHOLLIMA and SCATTERED SPIDER already weaponise AI. This session cuts through the hype, exposing real tactics and how adversary intelligence turns AI into a decisive defensive advantage.
Speakers:
• Zeki Turedi, Field CTO, Europe, Crowdstrike
Beyond the Ordinary: A Keynote with Hendrika Willemse
LEARN MORE
Transformation isn’t just about adopting AI or new business models. It starts with the leader’s mindset. Drawing on her journey as a world champion athlete and tech leader, Hendrika Willemse reveals how high-performance psychology can help MSPs evolve into extraordinary Managed Intelligence Providers. Expect a no-nonsense, inspiring session that blends personal stories with practical lessons on how to lead yourself, your team, and your business beyond the ordinary.
Speaker:
• Hendrika Willemse
17:50 – 18:25
Rob Rae Close Day 1 - Golden ticket raffle #1
18:25 – 18:30
Vendor Expo
18:30 – 21:30
24th Floor of the nHow hotel
Monday Night Reception
22:00 – 23:30
7
TUESDAY
Registration | Attendee Assistance
8:00 – 19:00
Partner + Vendor Attendee Breakfast
8:00 – 9:00
Pax8 Opening Remarks
9:35 – 9:45
PAX8 Innovation KeynoteWith Libby Mcilhany & Craig Donovan
9:50 – 10:20
The New AI Threat Landscape
LEARN MORE
In today’s world, misinformation, disinformation, sabotage and espionage are rampant. Global threats are intensifying in both speed and sophistication. Learn how SentinelOne is working to shape a resilient future in an era of unprecedented challenges through our AI-driven cybersecurity platform and helping our partners succeed in this new cyber frontier.
Speaker:
• Steve Stone, SVP, Threat Operations, SentinelOne
10:25 – 10:45
Rob Rae closes morning general session
10:45 – 11:00
Break
11:00 – 11:15
Diamond Sponsor Boardroom Sessions
11:15 – 11:35
Rewst Breakout: From Chaos to Capacity: Scaling MSP Operations with Automation
LEARN MORE
Rewst CEO & Founder Aharon Chernin teams up with Ken Kelleher, CEO of Landmark Technologies, to share how automation is helping MSPs scale without adding headcount. Hear how Landmark reduced tickets, empowered their IT team, and improved client outcomes, plus get a look at practical automation and AI features shaping the next generation of MSP operations.
Speaker:
• Aharon Chernin, CEO & Founder, Rewst
Check Point Breakout: The MSP Edge: Check Point Email Security & Productivity That Scales
LEARN MORE
Chris Whitley will present on building a modern MSP program with a strong emphasis on Check Point email security and workspace solutions. The session explores how MSPs can deliver scalable, security-first services that protect clients while enhancing productivity. Attendees will gain practical insights into packaging, positioning, and deploying email and collaboration tools as part of a resilient managed offering.
Speaker:
• Chris Whitley, EMEA Head of Workspace MSP, Check Point
Acronis Breakout: MSP 3.0 and the Workspace Revolution: Security first, automation and AI everywhere
LEARN MORE
MSP 3.0 is here. Call it Managed Intelligence or IT Services 3.0 — either way, a quiet revolution is transforming your workspaces. Remote monitoring and management, security, and data protection are joining together to make laptops and workstations more secure and IT teams more powerful. In just ten minutes, the Acronis team will show you what the future looks like at the personal endpoint.
Speakers:
• Jonathan Griffiths, Senior Director of Marketing, Acronis
• Damon Giddings, Director, Solutions Engineering, Acronis
• Daniel Mitchell, CEO, Alt-Tech
Break
11:35 – 11:45
Breakout Sessions
11:45 – 12:15
Cyber Security Session 4: Empowering Small Businesses and Diverse Talent in Cybersecurity
LEARN MORE
“In this dynamic and impactful session, Dr Emma Philpott MBE, CEO of the IASME Consortium, will explore the unique cybersecurity challenges faced by small and medium enterprises (SMEs), common misconceptions and affordable, practical steps to improve protection. You’ll learn how the Cyber Essentials certification helps businesses safeguard their systems, and how MSPs can play a key role in guiding clients toward compliance and resilience.
She’ll also dive into the future of the cybersecurity workforce, highlighting the importance of entry-level roles, skills-based hiring and the powerful contributions of neurodiverse professionals. Whether you’re a small business leader, service provider, educator or aspiring cyber professional, you’ll leave equipped with tools, inspiration and resources to help build a safer, more inclusive digital future. “
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Dr. Emma Philpott MBE, CEO, IASME Consortium
Beyond Basics: Building Security Success Together
LEARN MORE
Security isn’t just a stack of products; it’s a strategy. At Beyond, Pax8 will unveil the foundations of a bold new security program created in close collaboration with our partner community. Built to meet MSPs of every size where they are, the program helps partners achieve security maturity tailored to their market, risk profile and local requirements. You’ll see how the right combination of technology, talent and outcome-driven offerings can accelerate growth, strengthen trust and position you to lead in a threat landscape that never slows down.
Speakers:
• Robb Reck, Chief Trust and Security Officer, Pax8
• Dom Kirby, Senior Director of Professional Services, PAx8
Inside Voyager Alliance: Where Innovation Fuels Growth
LEARN MORE
No two businesses take the same path. That’s why we launched Voyager Alliance, built to meet you where you are to fuel your journey to where you want to go. Join Tony Zubek, Sr Director of Loyalty Programs and [TBD] in a dynamic townhall-style session where they’ll break down the tiers of Voyager Alliance, share how to become a part of the program and explore how it’s designed to elevate your growth at every stage. You’ll get an overview of the exclusive benefits available now, how to level up and get an inside look at what’s coming next. Come with your most pressing questions — this is your chance to shape the future of Voyager Alliance.
Speakers:
• Tony Zubek, Senior Director of Loyalty Programs, Pax8
• Martins Reimanis, VP of Partner Experience, EMEA, Pax8
Future-Proof Your MSP – A Framework for AI and Integration Success
LEARN MORE
Are you ready to unlock new levels of efficiency and automation? Then this is the session for you! We’ll chart the evolution of Pax8 integrations, from foundational APIs for data access to real-time Webhooks for event-driven automation, culminating in cutting-edge Agentic capabilities for intelligent interaction. You’ll learn through practical demos, showing how to leverage these tools to streamline workflows, gain deeper insights and prepare for the future of integration.
Speakers:
• Tyler Kron, Director of Software Engineering, Pax8
• Josh Hollander, Sr. Director of Software Engineering, Pax8
From MSP to MIP: Assess and Manage your Transformation Risks
LEARN MORE
The evolution from a Managed Service Provider to a Managed Intelligence Provider is essential for growth and survival; but this transformation is fraught with hidden risks that can derail your success. In this session, Irene Casanova, VP of Strategy and Operations, Pax8, introduces the proven RAID (Risks, Assumptions, Issues, Dependencies) framework as a strategic toolkit for navigating this critical shift. You will learn to systematically identify and mitigate threats like financial instability, employee dissatisfaction and communication breakdowns before they become crises. Leave with a high-level blueprint for applying RAID to your own business, empowering you to lead change with the confidence and clarity that ensures a successful transformation.
Speaker:
• Irene Casanova, VP of Strategy and Operations, EMEA, Pax8
Back by popular demand!
Calling Future MIPs: Practical Steps to Kickstart Your Managed Intelligence Journey
LEARN MORE
AI is here and it’s broken the old MSP playbook. Market shifts and economic uncertainty are creating a rare moment for bold transformation — the era of the Managed Intelligence Provider (MIP). It’s no longer about simply changing IT services; it’s about reshaping how MIPs deliver value, scale and differentiate.
In this breakout session, we’ll cut through the hype to reveal:
• What Agentic AI really means — and how different types of Agents work
• How to shift from hesitation to confidently leading AI-driven change
• How to reintroduce yourself to clients and begin your MIP journey.
AI is both an existential threat and an unprecedented opportunity. Those who act first won’t just survive…they’ll dominate.
Speaker:
• Andy Readman, Data & AI Director, Academy, Pax8
Break
12:15 – 12:25
Diamond Sponsor boardroom Sessions
12:25 – 12:45
Navigating the AI-First Landscape: Becoming the MSP of the Future
LEARN MORE
In 2025, IT buyers prioritize AI-first solutions, cybersecurity, and peer validation. For MSPs, this shift offers growth opportunities. Join OpenText Cybersecurity to learn how to evolve with actionable strategies: transition to solution-focused offerings, integrate AI tools, enhance cybersecurity for SMBs, adopt flexible pricing, and embrace co-managed IT services. This session empowers MSPs to turn cybersecurity into revenue and become agile, AI-enabled leaders in a rapidly changing digital landscape.
Speaker:
• Jason Myers, Lead Channel Account Manager, Opentext
The Future of MSP Success - The Platform Advantage
LEARN MORE
Hear and explore why platforms are the next evolution for MSPs. Demonstrating how consolidating tools and services into one unified ecosystem helps MSPs reduce complexity, reclaim time, increase profitability, and stay competitive in an industry moving toward integrated platforms. Have you not yet explored platforms?
Speaker:
• Sam Callaghan, VP Sales EMEA, ConnectWise
Human Risk: The Evolution of AI Threats
LEARN MORE
AI is reshaping the human threat landscape at a rapid pace. In this session, discover why people remain the biggest risk factor, explore the ways in which AI is driving new attack methods, and learn how MSPs can stay ahead. Walk away with practical steps to strengthen knowledge internally, develop human risk services, and create effective education-led client engagement strategies.
Speaker:
• Nihil Morjaria, Chief Revenue Officer, Usecure
Partner + Vendor Attendee Luncheon
12:45 – 13:45
Vendor Expo
12:45 – 15:45
Breakout Sessions
15:55 – 16:25
Cyber Security Session 5: Giving Swords to Our Future AI Overlords
LEARN MORE
AI has moved far beyond chatbots and copilots. Advances in Model Context Protocols (MCPs) and agentic systems are creating interconnected AI that can reason, act and cause real harm if abused. This session explores the security risks of autonomous agents and AI orchestration, where a single prompt injection can ripple through chains of agents, Application Programming Interfaces (APIs) and decision systems. In a live demo, we’ll show how a malicious LinkedIn bio can turn a friendly robot receptionist into a physical security failure.
There’s no regex for trust, no Web Application Firewall (WAF) for prompts and no guide – yet. Whether you’re a red teamer, builder or blue team defender, you’ll leave with the language, frameworks and mindset to handle this new world of adversarial AI.
Speakers:
• Eric Stevens, Technical Fellow, Pax8
• Matt Lee, Senior Director of Security & Compliance, Pax8
Undercharging is Undervaluing
LEARN MORE
Let’s explore the critical considerations and strategies behind pricing decisions as an MSP. Join Sophie Dowsett-Smith, Strategic Consultant at Pax8, for a fireside chat with Heather MacDonald Alford as they discuss the impact of price adjustments on market positioning, client perception and profit growth. They’ll cover key topics such as value-based pricing, competitive analysis and the importance of overcoming emotions in pricing. By the end of this session, you’ll gain a high-level understanding of how to effectively evaluate and implement price changes to maximise profitability and maintain client satisfaction.
Speakers:
• Sophie Dowsett-Smith, Strategic Consultant, Pax8
• Heather Macdonald Alford, MSP Finance Specialist
Modern MSP: From Point Solutions to Platform Thinking
LEARN MORE
Services, data and people are more connected than ever. Join us for a fast‑paced dive into the seismic shifts that are dissolving the boundaries between productivity, infrastructure and business applications. We’ll explore how AI and data strategy are emerging as the common threads in every service conversation, and how leading partners are already bundling Modern Workplace, Azure and Dynamics capabilities into outcome‑driven offers. You’ll take away practical tips on positioning, packaging and pricing your own bundles so you can turn convergence into a competitive advantage.
Speakers:
• Josh Foye, Modern Work Manager, Pax8 Academy
• Indrik Baumgarts, Microsoft BizApps GTM EMEA, Pax8
From Chaos to Clarity: 6 Operational Challenges in Your Business
LEARN MORE
Don’t let operational mistakes hold you back. Join Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA and Colin Bridle, CEO of Redinet for a session on avoiding common operational mistakes that can disrupt your business. Discover the top six mistakes made by service providers and learn how to avoid these pitfalls in your own operations. You’ll be able to take proactive steps to ensure your business stays on track and gain the strategies you need to succeed.
Speakers:
• Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA
• Colin Bridle, CEO, Redinet
Responsible and Ethical AI: Unlocking Innovation
LEARN MORE
While AI continues to move at pace, regulations and frameworks are struggling to keep up. New laws are constantly being discussed, amended, delayed and withdrawn or implemented. So how can you enable your business and customers to innovate with AI responsibly in this ever-changing landscape? Rather than chasing specific pieces of legislation, this session will look at the key trends in global regulations that you can incorporate into your AI projects, so that building and using responsible and ethical AI systems becomes part of the everyday. You’ll walk away with the confidence to enable you and your customers to innovate with AI.
• Speakers:
• Michelle Correia, VP of Legal, EMEA, Pax8
• Jason Magee, CEO, Cynet Security
Creating the Frontier firm with Copilot Studio
LEARN MORE
AI is changing the way people and organizations are working. Everybody already uses AI today for personal productivity gains or even personal fun. The next step in the AI transformation is when we start to optimize our business processes. Microsoft Copilot Studio is the perfect tool where Business and IT can work together to go for a 10X return on value.
Speaker
• Harald Wentein, Low Code AI and Agents Director – Microsoft EMEA
Break
16:25 – 16:35
Breakout Sessions
16:35 – 17:05
Cyber Security Session 6: Creating The Super Cyber Criminal
LEARN MORE
As the first generation of cyber criminals consider retirement with lucrative book, movie and consulting deals, the next generation is establishing a new chapter of cybercrime. Recruited at an early age, groomed and trained by older experts, this current 20-something generation and younger is having a significant moment. Join Ian Thornton-Trump (a/k/a Phat Hobbit) for this exclusive look at the dystopian future landscape. He will examine and identify the origin of the problems and how we inadvertently set the perfect conditions for extreme exploitation. You’ll walk away with actionable insights that can prevent costly breaches.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Ian Thornton-Trump, Chief Information Security Officer, Inversion6
Future-Proofing IT Engineering: Essential Skills and Tools for MSP Success
LEARN MORE
Discover the evolving demands of IT engineering and what MSPs need to stay competitive along with Josh Foye, Modern Work Manager at Pax8 Academy. You’ll learn about the most impactful tools, platforms and frameworks shaping the future of service delivery. You’ll also discover the core technical and soft skills engineers need to thrive in a rapidly changing landscape — from automation and scripting to customer communication and strategic thinking. By the end of this session, you’ll walk away with a high-level understanding of how to stay relevant, agile and valuable in the MSP space.
Speaker:
• Josh Foye, Modern Work Manager, Pax8 Academy
Why Human IT Support Still Matters in an AI World (And How to Deliver It)
LEARN MORE
Automation, self-service, AI and streamlining are all important, but can we go too far in creating a human-free approach to support customers?
In this session, Mark Copeman, creator of Helpdesk Habits explains why the (often underrated) humans on your service desk can play a pivotal role in building client relationships and securing new business.
If you’re looking to encourage more EQ as well as IQ, he’ll also talk through the power of habit creation — the only effective way of making lasting change. Then be sure to pick some of his favourite habits for you to implement when you’re back in the office.
Speakers:
• Mark Copeman, Director, Wingman MSP Marketing
How to Break Through Your Next Business Plateau
LEARN MORE
Hitting a plateau is frustrating, but it’s not the end of the road. Led by David Schafran, VP of Partner Enablement, this session will help you spot the warning signs, uncover what’s holding your business back and take action to get things moving again. We’ll walk through a growth framework that aligns your team and sharpens your vision. Expect practical strategies and fresh perspectives on breaking through stagnation to scale smarter. Let’s get your business back in motion.
Speaker:
• David Schafran, VP of Partner Enablement, Pax8
Microsoft: MAICPP Updates and Business Impacts
LEARN MORE
Join us for an essential breakout session designed to empower Microsoft partners across EMEA with the latest updates, strategic insights, and actionable guidance on navigating the evolving Microsoft Partner ecosystem. This session will unpack the transition from legacy competencies to the new Solutions Partner Designations, explore the MCAPS priorities including AI, Cloud, and Security, and provide clarity on FY26 incentives, rebates, and COOP marketing funds.
Speaker:
• Evan Phillips, Microsoft Alliance Manager, UK&I, Pax8
From MSP to MIP: The CTS IT Partner POV
LEARN MORE
The future of IT services is no longer about following the crowd — it’s about defining your own path and identity. In this session, Andy Readman, Data & AI Director Academy, Pax8, and Hannes de Paauw, Owner and Director, CTS IT, share the CTS IT journey from traditional MSP to Managed Intelligence Provider (MIP), revealing how self-reflection, vision and bold action drive transformation. You’ll learn:
• Why your identity and values matter more than ever in a world of limitless possibility
• The practical three-step journey: Reflect on your value, commit to your vision and don’t wait for a blueprint
• Lessons from CTS IT’s evolution, including how customer success and technical excellence underpin the MIP model
• How to inspire change internally, challenge client thinking and build confidence for the AI-driven future
This session is for those ready to go all in, commit to innovation and start adopting new behaviours that will shape the next decade of IT success. Playing it safe is no longer an option — those who embrace change will lead the way.
Speakers:
• Andy Readman, Data & AI Director, Academy, Pax8
• Hannes de Paauw, Directer/Owner, CTS IT
Tuesday afternoon general sessions
SuperOps Keynote: The Human Advantage in an Agentic Future
LEARN MORE
AI isn’t just another wave, it’s a fundamental shift redefining how MSPs and partners work, grow, and thrive. In this keynote, Damo Vasudevan, VP of Products at SuperOps and author of The MSP of Tomorrow, Today, explores how AI agents can supercharge efficiency and revenue while elevating the human edge. Discover how to harness agentic AI frameworks, avoid common pitfalls, and build a future-ready business with confidence.
Speaker:
• Damo Vasudevan, Vice President of Product Management, SuperOps
17:40 – 18:00
A Conversation with Steven Bartlett With Steven Bartlett and Harald Nuij
18:05 – 18:35
Vendor Awards
18:35 – 18:40
Partner Awards
18:40 – 18:50
Final Thoughts and Closing Remarks
18:55 – 19:00
Beyond EMEA: Amsterdam 2025 Closing Party
21:00 – 23:30
By signing up for this event, you acknowledge and agree that your information will be shared with our sponsoring Vendors and will otherwise be processed by Pax8 in accordance with our Privacy Notice.
©2025 Pax8, Inc. Privacy Notice Cookie List