Pax8 Beyond EMEA 2025 Agenda
The 2025 agenda will be coming soon.
Review the 2024 Berlin agenda below.
Sunday 13 October
Registration
12:00pm—8:00pm
Panel: Women in Tech
Companies with diverse workforces have greater access to the full spectrum of experiences and ideas. These unique perspectives, in turn, can result in original approaches to problem-solving, untapped creativity and better opportunities for innovation. Join us for an inspiring session to discuss how greater inclusivity drives business growth. Hear from vendors and partners as they share their journeys, challenges and triumphs. Then engage in an informative Q&A session where you can ask the questions that matter to you and gain insights from leaders who are shaping the future. Don’t miss out on this chance to connect, learn and grow in the company of remarkable women who are driving innovation and change today, tomorrow and beyond.
5:00pm—5:20pm
Women in Tech Happy Hour
5:20pm—6:00pm
Welcome Reception and Vendor Expo
6:00pm—9:00pm
Monday 14 October
Registration | Attendee Assistance
7:00am—6:00pm
Partner + Vendor Attendee Breakfast
7:00am—8:00am
Opening Remarks
8:30am—8:40am
Nick Heddy: President, Pax8 Keynote
8:40am—9:15am
Scott Chasin: CEO, Pax8 Keynote
9:15am—9:45am
Microsoft Keynote: AI Transformation: Pioneering the Future of Business
Speaker: • Oliver Gürtler, General Manager SMC, Microsoft In today’s rapidly evolving digital landscape, AI transformation stands at the forefront of innovation, driving unprecedented changes across industries. This keynote will delve into the transformative power of artificial intelligence, exploring how businesses can harness AI to revolutionise operations, enhance customer experiences, and gain a competitive edge. Attendees will gain valuable insights into successful AI strategies, real-world applications, and the future potential of AI in shaping the business world. Join us to discover how AI can be a catalyst for growth and innovation in your organisation.9:50am—10:10am
CrowdStrike Keynote
Speaker: • Daniel “DB” Bernard, Chief Business Officer As CrowdStrike’s chief business officer, Daniel Bernard leads the company’s channel, alliances and partnership efforts, while driving growth initiatives and go-to-market strategy for the company’s small and medium business (SMB) customer segment. A dynamic cybersecurity and cloud expert, Bernard has a strong track record of disrupting markets and accelerating revenue growth through direct and indirect channels. Prior to CrowdStrike, he led channel partnerships and business development at several high-growth SaaS, cloud, and cybersecurity companies, including Dropbox and Cylance. Most recently, he served as SentinelOne’s chief marketing officer and is widely recognized for transforming the company’s brand and market awareness. Bernard began his career in investment banking, based in Hong Kong and San Francisco. He holds a BSBA in Marketing, International Business, & Chinese (Mandarin), Washington University in St. Louis.10:15am—10:35am
Break
10:40am—11:00am
Vendor Boardrooms
Microsoft Boardroom: Artificial Intelligence and Microsoft Cloud: The Future of Small Business Transformation
Artificial Intelligence is revolutionizing industries and fueling economic growth across Europe. Small and medium-sized businesses are uniquely positioned to seize significant opportunities in AI, backed by substantial investments and promising growth forecasts. Microsoft’s AI solutions offer a wide range of tools to boost productivity and foster innovation.
SuperOps Boardroom
ConnectWise Boardroom
11:00am—11:20am
Pax8 Breakout Sessions
11:35am—12:05pm
Leave this session equipped with the tools to develop a robust plan, helping you secure your business’s future, enhance its value, and ensure a seamless transition when the time comes.
Join Pax8 Technical Consultants Jacob McGuire and Josh Foye as they co-present a dynamic, entertaining session on the latest productivity and infrastructure services that MSPs can offer their clients. Representing the two sides of infrastructure and productivity, Jacob and Josh will go head-to-head, each championing their respective domains. From Azure Virtual Desktop (AVD) and Azure Migrate to best practices and Business Premium features, they’ll provide valuable technical insights and practical strategies. This session promises to be both informative and light-hearted, offering a fun, competitive twist that will keep you engaged while equipping you with the knowledge you need to modernise your offering and drive business growth.
Speakers:
• Jacob McGuire, Technical Consultant, Pax8
• Josh Foye, Technical Consultant, Pax8
Think you need to be a Dynamics 365 expert to uncover opportunities within your client base? Think again. In this session, you’ll hear first-hand success stories of how adopting Dynamics as a go-to-market strategy can uncover missed opportunities and drive revenue growth.
Learn how to identify business pain points and how to partner and outsource to Pax8 Professional Services without needing to be an expert yourself. Discover how leveraging Dynamics 365 can transform your role into an all-around technology adviser and drive growth for both you and your clients.
Speakers:
• Henrieta Farkasova, Solutions Consultant, Pax8
• Chris Romeijn, BizApps GTM manager EMEA, Pax8
• Steve Harper, Commercial Director, IT Desk UK
Have you always wanted to learn about cybersecurity, but haven’t been sure where to start? Then this session is for you. Join Mostyn Thomas and Matt Lee for an overview of today’s cybersecurity landscape, current threats and basic solutions. If this session leaves you wanting more, make sure you check out Cybersecurity 101.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Matt Lee, Senior Director of Security and Compliance, Pax8
Partner Attendee Luncheon
12:05pm—1:15pm
Pax8 Breakout Sessions:
1:30pm—2:00pm
This session bridges the gap between strategy and execution. You’ve developed your strategic plan, now you need to bring it to life. We’ll explore common roadblocks to execution and provide actionable solutions to overcome them. Through practical insights and tools, you’ll learn how to develop a leadership team that drives your vision, track progress through meaningful metrics, and adopt a flexible yet focused approach to execution. This session will empower you to move beyond planning and start building a thriving business, ensuring you hit key milestones and grow sustainably.
Join us to gain the knowledge you need to effectively implement and leverage AI technologies in your projects. We know that engineers play a crucial role in technology adoption, so this session will go beyond buzzwords, statistics and opinions to speak directly to a technical audience and demystify artificial intelligence concepts to provide a clear understanding of how AI works.
Speaker:
• Andy Readman, Data & AI Director, Academy, EMEA Pax8
This was one of the most popular sessions in Denver! Get ready, Berlin, to gain expert insights on how to excel as a service manager. In this session, you’ll learn what a typical day of a service manager looks like, how to structure your time effectively and how to develop a long-term plan for success. Whether you’re just starting out or looking to take your skills to the next level, we’ll help you plan your best path forward.
Speaker:
• Tharani Sansom, Senior Director of Partner Support (EMEA), Pax8
Join Pax8 Chief Strategy Officer, Ryan Walsh, for his session where he reveals the ways in which Pax8 is making AI accessible and actionable for our partners today. Walsh will begin reframing the AI conversation, addressing immediate concerns, and offering ideas for how MSPs can meet the critical needs of their businesses with this technology. See how Pax8 can help you use AI to increase efficiency, reduce risk, and unleash business growth.
Speaker:
• Ryan Walsh, Co-founder and Chief Strategy Officer, Pax8
Join us for our Cybersecurity 101 session to learn more about the foundational elements that every company needs for a strong security posture. Our security and industry experts, Mostyn Thomas and Matt Lee, will make sure you have the knowledge needed to lay the foundation and build up your security.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Matt Lee, Senior Director of Security and Compliance, Pax8
Pax8 Breakout Sessions:
2:15pm—2:45pm
Do you know what EBITDA stands for? Do you know how to calculate it and why it matters for your business? If you are confused by this financial term or want to learn more about it, this session is for you. We will explain the basics of EBITDA, how it is used to measure the performance and value of a company and how you can improve it to grow your business. You will leave this session with a clear and practical understanding of EBITDA and how to use it to achieve your business goals.
Speaker:
• David Schafran, Strategic Coaching Director, Pax8
In our industry, the only certainty is change. The future for MSPs is automated. How can engineers evolve and adapt to become experts in business operations and workflow automation? Join Tom Welton and Jacob McGuire as they guide you through your potential future path. They’ll present a vision for the evolving role of engineers and share their first-hand experience of the transition from technical specialists to business advisory services. Discover how automation and expertise can help you stay ahead of the curve and drive your business success.
Speakers:
• Jacob McGuire, Technical Consultant, Pax8
• Tom Welton, Solutions Consultant, Pax8
Join us for a high-level discussion about having better conversations with your prospects to win more opportunities. People buy from people they know, like and trust. The Results Selling Framework is for anyone in your company (not just Sales), to help them build trust and show the value your business provides. In this session, you’ll learn how to better understand your prospects and buyers, what their needs are and how to handle objections in order to develop a commitment that sets you apart from the competition. This session is for anyone who wants to gain more confidence in the sales process.
Speaker:
• Limara Thorne, Strategic Consultant, Pax8
Now that you’ve laid the foundation with Cybersecurity 101, it’s time to expand into more nuanced security needs. Join Mostyn Thomas and Matt Lee for our Cybersecurity 201 session to dive into more details and ensure you have the right offering for your clients.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Matt Lee, Senior Director of Security and Compliance, Pax8
Pax8 Breakout Sessions:
3:00pm—3:30pm
Stay tuned for more!
This crucial session aims to bring mental wellness to the forefront. You’ll hear Paul Croker’s personal story of the IT industry and how he discovered strategies on how to manage stress more effectively and foster a healthy work-life balance. Think of this session as a valuable tool for thriving in a high-pressure career, so you can help cultivate a workplace culture that prioritizes mental health, which, in turn, drives a healthy bottom line.
Speaker:
• Daniel Skipp, PR Manager EMEA, Pax8
• Paul Croker, CIO, 18iT
Join Pax8 Co-founder and Chief Strategy Officer, Ryan Walsh for a crucial session on driving growth and outpacing the competition with the new Pax8 Marketplace and AI-driven tools, like Opportunity Explorer. Ryan will highlight key insights from peer surveys and Pax8 product leaders, address common MSP pitfalls, and provide actionable steps to secure your success in an evolving market. Don’t miss this chance to align your business strategy with the future and lead your company to new heights.
Speaker:
• Ryan Walsh, Co-founder and Chief Strategy Officer, Pax8
Join Mostyn Thomas and Matt Lee for the last and most in-depth of our sessions on cybersecurity. You’ll leave the Cybersecurity 301 session feeling more confident about the issue of cybersecurity, the emerging and evolving landscape and what you can offer your clients.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Matt Lee, Senior Director of Security and Compliance, Pax8
Rapid Fire Session: (Gold Sponsors)
3:55pm—4:15pm
Shared Learning for Shared Success
Join us for an insightful panel discussion moderated by Ryan Walsh, Chief Strategy Officer at Pax8, featuring Michelle Curtis, Dan Sharp, and Daniel Shone. This session dives deep into how education and innovation can drive success. Through real-life examples, our panelists will share how they’ve navigated their business challenges—past and present—by learning from their peers. Expect practical, actionable takeaways that you can apply to your own business journey, empowering you to achieve greater success through shared insights and the collective power of community.4:20pm—4:40pm
Nancy Rademader Keynote
Nancy Rademaker is one of the very few female international keynote speakers to cover the impact of digitisation on customer and employee behaviour. She has over 20 years of experience in IT. She likes to focus on how technology influences people’s behaviour, and how it helps them to share knowledge and to create and innovate. As a highly rated and motivating international business speaker, Nancy has energised corporate events with bold presentations on the topics of digital transformation, extreme customer centricity, employee experience, disruption & innovation, Artificial Intelligence, and leadership. She travels the world taking business leaders to innovation hubs like Silicon Valley and China, using that first-hand inspiration to keep the keynote content and examples on the cutting edge of the latest technologies, developments, and disruptive new business models. Nancy is also an entrepreneur; she is a co-founder of two startups, the Speakers Club and Drawify.com.
Speaker:
• Nancy Rademaker
4:45pm—5:15pm
Closing Remarks
5:15pm—5:30pm
Vendor Expo
5:30pm—8:30pm
MSP Initiative Block Party
9:00pm—12:00am
Tuesday 15 October
Registration | Attendee Assistance
7:00am—6:00pm
Partner Attendee Breakfast
7:00am—8:00am
IAMCP Breakfast and Panel
At the exclusive breakfast with the IAMCP EMEA Team, accompanied by Christoph Twiehaus (Managing Director Skillkom GmbH | Board Member IAMCP Germany) and Carlo Dennies (CEO HAFN IT | Board Member IAMCP Germany), you will have a unique opportunity to engage within the IAMCP Managed Service Provider Community in EMEA and learn about the benefits of IAMCP. Take advantage of this chance to gain valuable insights, ask questions, and become part of this community.
Opening Remarks
8:30am—8:40am
Pax8 Innovation Keynote
8:45am—9:15am
SuperOps Keynote
Speaker: • Juan Fernandez, Global Channel Leader at SuperOPs.ai9:20am—9:40am
SentinelOne Keynote
Speaker: • Chris Boehm, Director of Global Field CISO.9:45am—10:05am
Break
10:10am—10:30am
Vendor Boardrooms Hosted by Diamond Sponsor
Rewst Boardroom: Maximising MSP Efficiency: Strategies for Implementing Automation
Learn how to create a successful automation framework with Aharon Chernin, CEO of Rewst. Discover the advantages of automation, including improved efficiency, accuracy, and customer satisfaction. You will receive practical tips and insights on setting the right tone, defining goals, and building a culture of automation across your MSP. Attend this session for a chance to win a $300 Amazon gift card.
Acronis Boardroom: Cyber Defence in the AI era
In the age of AI, companies like service providers are facing growing challenges in cyber security. The need for integrated security solutions that combine data backup, endpoint protection and IT management is becoming increasingly urgent. A natively integrated platform can detect and neutralise threats in real time, avoid silo effects and strengthen the resilience of the IT infrastructure. The presentation will shed light on how automation and AI-based technologies can increase security and minimise risks due to fragmentation. Finally, best practices for implementing a comprehensive security strategy will be presented to increase the efficiency and effectiveness of cyber defence.
N-Able Boardroom: New high value revenue streams for IT service providers
Join David Weeks, N-able Vice President of Partner Experience as he explores the key findings of the 2024 MSP Horizons Report – a collaboration between N-able and Canalys to discover how IT service providers see the future of their industry and what areas of focus will drive new revenue streams. The market is growing at approximately a CAGR of 12% but there are niche areas growing at 40%+. Join this exciting session to hear the outcomes of the study and how you can implement these opportunities in your organisation today.
10:30am—10:50am
Pax8 Breakout Sessions:
11:05am—11:35am
This session is aimed at business owners and service managers who want to dive into the key details of the first EU-wide legislation on cybersecurity, NIS2 (Network and Information Security), and its impact on cybersecurity for MSPs. You’ll gain a comprehensive overview of the NIS2 Directive, its requirements, its implications for businesses and the timeline for compliance. We’ll also explore the economic aspects of cybercrime, the notable impacts observed in 2023 and predictions as to how these threats will evolve. You’ll leave the session with a comprehensive understanding of NIS2 and actionable insights and frameworks to enhance your cybersecurity strategies.
Speakers:
• Andrius Saveiko, Security Senior Manager (Baltics), Pax8
• Theo Wind, Solutions Consultant, Pax8
AI is the future, but the time to act is now. Join this impactful session that will answer the crucial question: “How can I generate revenue from AI services today?” Discover practical data and AI tools that will help you generate revenue and propel your business into the multi-trillion-dollar global market. You’ll discover actionable strategies and insider tips to help you deliver powerful AI solutions, boost efficiency and achieve significant growth. Don’t miss this chance to capitalise on the AI revolution and transform your company.
Speaker:
• Andy Readman, Data & AI Director, Academy, EMEA Pax8
This insightful panel discussion provides a workable blueprint for building a culture of trust through a commitment to diversity, equity, inclusion and belonging (DEIB) strategies. You’ll learn the significance of leadership commitment and the importance of advocating for a genuine top-down approach. By also identifying pitfalls to avoid, like tokenism and one-size-fits-all solutions, this panel will give your organisation a 360-degree view of what a strong DEIB strategy looks like. And your team will feel fulfilled, seen and successful.
Speakers:
• Chloe Cameron, Chief People Officer-EMEA, Pax8
• Sophie Dowsett-Smith, Strategic Consultant, Pax8
• Georgia Howlett, Manager of Cloud Development, Pax8
• Britta Pinke, Geschäftsführerin / CHRO, aixpedIT
Get ready for an exciting and valuable session covering the basics of building brands and campaigns. We’ll look at a subject that doesn’t always get as much attention as it deserves as we show the importance of creating an authentic brand, speaking with a brand voice and creating campaigns instead of one-off activations to promote your business, features and products. Don’t miss this opportunity to learn from the best and take your marketing strategies to the next level.
Speakers:
Jonathan Griffiths, VP of Marketing (EMEA), Pax8
Ian Groves, Managing Director, Start Tech
Laura Fleming, Event Experience and Strategy Director, Pax8
Martijn Couprie, Director of Marketing, Western & Central Europe, Pax8
Join us for our Cybersecurity 101 session to learn more about the foundational elements that every company needs for a strong security posture. Our security and industry experts, Mostyn Thomas and Matt Lee, will make sure you have all the knowledge you need to lay the foundations and build up your security.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Matt Lee, Senior Director of Security and Compliance, Pax8
Vendor Boardrooms Hosted by Diamond Sponsors
Nerdio Boardroom Session
The rapid pace of technology and evolving end user computing needs are significantly impacting the MSP landscape — where some are thriving, and others are struggling to keep up. Learn how any MSP can modernize, automate, secure and cost-optimize their existing practice using native Microsoft technologies including Azure, Intune, Azure Virtual Desktop (AVD), and Windows 365.
OpenText Boardroom Session
Go Above & Beyond MDR: This presentation showcases Pillr by OpenText end-to-end cybersecurity solution, including Cloud SIEM, SOAR, MDR, 24/7 threat monitoring, automated responses, and integration with 450+ tools. It emphasizes comprehensive data inspection, proactive threat hunting, human expertise, and flexible workflows for MSPs to enhance security operations.
Commvault Boardroom Session
Speakers:
• Mario Pirolozzi, VP of Managed Service Providers
• Ruben Renders, Senior Sales Engineer for Managed Service Providers
With exponential growth in data volumes, sophisticated threats looming around every corner, and the devastating consequences of data breaches, organizations need a reliable and flexible data protection solution. Our Commvault Cloud SaaS platform enables MSPs to protect organizations from the damaging effects of data loss and downtime through a secure, scalable, enterprise-grade backup infrastructure they can trust. Discover how you can now access our MSP Program through Pax8 and deliver value to your customers.
Trend Micro Boardroom Session: Attack Surface Risk Management for MSPs
Speaker:
• Gary O’Connell European, MSP Sales Director
MSPs can now add robust attack surface management capabilities encompassing cloud, hybrid, and on-prem environments to their manage services stack. Trend Vision One™ – Attack Surface Risk Management combines continuous attack surface discovery, real-time risk assessments and prioritisation, and automated mitigation actions to dramatically reduce your risk exposure.
11:50am—12:10pm
Partner Attendee Luncheon
12:10pm—1:00pm
Vendor Expo
12:10pm—3:00pm
Pax8 Breakout Sessions:
3:15pm—3:45pm
AI can be worrying, but it needn’t be. Join Michelle Correia as she embarks on a journey through the AI compliance frameworks that give us the confidence to safely unleash the exciting transformational power of AI through careful governance. Learn how to navigate AI regulations, mitigate risks and harness the potential of AI to strengthen your business while ensuring compliance and ethical use.
Moderator:
• Michelle Correia, VP of Legal, EMEA, Pax8
• Eric Stevens, Chief AI Officer, Pax8
• Lee Johnson, CIO/CISO, Air IT
Don’t let operational mistakes hold you back. Join us for this must-attend session on six common mistakes to avoid that can disrupt your business. Participants will gain insights into these critical mistakes and learn strategies to avoid them, ensuring their business operations are streamlined and effective. By the end of the session, participants will have a clear understanding of their own operational challenges and the steps to take to overcome them in order to foster a culture of continuous improvement and operational excellence.
Speakers:
• Michael Cacic-Escalera, Director of Academy – EMEA, Pax8
Patrick Lenz, Managing Director, Top.Media
Marketing and prospecting are essential for driving business growth, but it’s not always easy to know which tactics will work best for your MSP. Pax8 Academy’s very own Limara Thorne will be joined by special guest MSP marketing specialist Mark Copeman. The two will share their knowledge and expertise, and you’ll learn the best marketing and prospecting strategies used by leading MSPs to win new clients and keep sales efforts on track. You’ll take away all the key tactics you need to find and network with potential customers – and top tips for creating a marketing and prospecting plan that delivers results.
Speakers:
• Limara Thorne, Strategic Consultant at Pax8
• Mark Copeman, Director of Wingman MSP Marketing
Now that you’ve laid the foundations with Cybersecurity 101, it’s time to build on these and take a look at more nuanced security needs. Join Mostyn Thomas and Matt Lee for our Cybersecurity 201 session to dive into more details and ensure you have the right offering for your clients.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Matt Lee, Senior Director of Security and Compliance, Pax8
Pax8 Breakout Sessions
4:00pm—4:30pm
Join us for this high-level discussion that will cover merger and acquisition (M&A) processes, potential deal structures and valuation methodologies. This is the perfect session for anyone new or semi-new to M&A, and will equip you with the tools you need to excel in every aspect of M&A.
Speaker:
• David Schafran, Strategic Coaching Director, Pax8
Service is more than a role or department – it can shape the culture of an organisation. Service drives how customers, employees and partners interact, and ultimately determines the success or failure of a company. In this session, we’ll explore the key elements of a winning service culture, such as vision, values, communication, recognition and empowerment. You’ll leave this presentation with tools for identifying pluses and minuses to help you build a winning culture in your own organisation.
Speakers:
• Craig Donovan, Chief Experience Officer, Pax8
• Sophie Dowsett-Smith, Strategic consultant, Pax8
Join a panel of engineers as they share the worst possible ways to navigate engineering challenges as a modern MSP. This fun, cathartic session will offer humorous insights and lessons learnt from common pitfalls. Expect to leave the session with tangible takeaways that will help you avoid mistakes in your own engineering journey, and even some laughs.
Speakers:
• Josh Foye, Technical Consultant, Pax8
• Patrick Ghys, CEO, aixpedIT
• Jordon Tipper, Project Manager, Start Tech
You’ve learned about the new Marketplace from Pax8. Now it’s time to hear it from your peers. Join us for an exciting panel discussion as partners get real about their day-to-day experience and success with the new Marketplace. You’ll hear real-world stories from your peers about this innovative platform and how it benefits their businesses, drives growth and enhances customer engagement.
Join Mostyn Thomas and Matt Lee for the last and most in-depth of our sessions on cybersecurity. You’ll leave the Cybersecurity 301 session feeling more confident about the issue of cybersecurity, the emerging and evolving landscape and what you can offer your clients.
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Matt Lee, Senior Director of Security and Compliance, Pax8
A Conversation with Carl Lewis
Speakers:
• Carl Lewis
• Robert Belgrave, Chief Operating Officer, Pax8
5:00pm—5:30pm
Partner and Vendor Awards
5:30pm—5:50pm
Closing Remarks
5:50pm—6:00pm
Beyond 2024 Closing Party
8:00pm—10:30pm