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BEYOND AMSTERDAM 2025 IS NOW 85% SOLD OUT! REGISTER NOW WITH SPECIAL EARLY PRICING
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PAX8 Beyond 25 AGENDA
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5
SUNDAY
6
MONDAY
7
TUESDAY
5
SUNDAY
Registration | Attendee Assistance
12:00 – 20:00
Women Driving the Future of Tech
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Companies with diverse workforces have greater access to the full spectrum of experiences and ideas. These unique perspectives, in turn, can result in original approaches to problem-solving, untapped creativity and better opportunities for innovation. Join us for an inspiring session to discuss how greater inclusivity drives business growth. Hear from vendors and partners as they share their journeys, challenges and triumphs. Then engage in an informative Q&A session where you can ask the questions that matter to you and gain insights from leaders who are shaping the future. Don’t miss out on this chance to connect, learn and grow in the company of remarkable women who are driving innovation and change today, tomorrow and beyond.
Speakers:
• Michelle Correia (Host)
• Britta Pinke
• Hendrika Willemse
17:00 – 17:20
Women in Tech
Happy Hour
17:20 – 18:00
Welcome Reception and Vendor Expo
18:00 – 21:00
6
MONDAY
Registration | Attendee Assistance
8:00 – 19:00
Partner + Vendor Attendee Breakfast
8:00 – 9:00
Pax8 Opening Remarks
9:40 – 9:55
Pax8 community / educAtion keynote
With Nick Heddy
9:55 – 10:30
Pax8 vision keynote
With Scott Chasin
10:30 – 11:00
Titanium keynote
11:05 – 11:25
Rob Rae closes morning general session
11:35 – 11:40
Break
11:40 – 12:00
Diamond Boardroom Sessions
12:00 – 12:20
Break
12:20 – 12:35
Breakout Sessions
12:35 – 13:05
The Battle of the Budget
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Budgeting shouldn’t be an afterthought — it’s what puts you in control. Join Sophie Dowsett-Smith, Strategic Consultant at Pax8, as she hosts Heather MacDonald Alford for an enlightening conversation that breaks down the fundamentals of budgeting for MSP leaders who are new to the process or have never built a financial strategy before. This session gets straight to what matters: essential budgeting techniques, financial goal alignment and leveraging data to make informed decisions. You’ll walk away with the tools you need to lock in your financial strategy, allocate resources with precision and seize opportunities to responsibly scale your business.
Speakers:
• Sophie Dowsett-Smith, Strategic Consultant, Pax8
• Heather Macdonald Alford, MSP Finance Specialist
3 Crucial Lessons for Leaders
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Nothing compares to real-world insights from a well-respected leader. Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA, will use this insightful session to share three essential leadership lessons drawn from his experiences. He’ll discuss the importance of embracing extreme ownership, making efficient decisions and prioritising personal wellness. You will also learn actionable steps to take full responsibility, make informed decisions amidst uncertainty and maintain your well-being to lead effectively. This session is a must-attend for technology leaders seeking to enhance their leadership skills and drive organisational success.
Speakers:
• Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA
Back by popular demand!
Service Manager Survival Guide
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From MSP to MIP: Growing Your Business With Effective Change Management
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The leap from MSP to a MIP is as much about technology as it is about people. A brilliant strategy can fail without a team that is inspired, prepared and ready to execute. Join Irene Casanova, VP Strategy and Operations, Pax8, and Taz Heath, Strategy Project Manager, EMEA, Pax8, for a session on the art and science of leading through transformation. Discover how to manage the operational shifts, prepare your team for what’s next and communicate a vision that turns uncertainty into a competitive advantage. You’ll leave with proven frameworks to build a culture of adaptability and avoid the common pitfalls that stall growth.
Speaker:
• Taz Heath, Strategy Project Manager, EMEA, Pax8
Back by popular demand!
RSF Cracking the Code: The Secrets of Effective Marketing and Prospecting for MSPs
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Marketing and prospecting are essential for driving business growth, but it’s not always easy to know which tactics will work best for your MSP. Pax8 Academy’s own Limara Thorne is joined by a special guest, MSP marketing specialist Mark Copeman. The two will share their knowledge and expertise and you’ll learn the top marketing and prospecting strategies used by premier MSPs to bring in new clients and keep their sales efforts on track. You’ll walk away knowing the key tactics you need to find and connect with potential customers –– and how to create a marketing and prospecting plan that delivers results.
Speakers:
• Limara Thorne, Strategic Consultant, Pax8 Academy
• Mark Copeman, Director, Wingman MSP Marketing
MSP to MIP
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More information coming soon!
Partner + Vendor Attendee Luncheon
13:05 – 14:15
Breakout Sessions
14:30 – 15:00
Cyber Security Session 1: Cybersecurity Sessions IntRO
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Description coming soon!
Speaker:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
Mental Wealth: Investing in Your Team’s Wellbeing
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This is a fireside chat that every leader needs to hear. Join Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA, as he hosts a genuine conversation with Britta Pinke and Patrick Ghys from aixpedIT on the importance of investing in your team’s mental wellness.
They’ll discuss the dangers of neglecting this vital employee benefit, share practical strategies for any budget, and offer valuable insights into how to help your team thrive. By the end of the session, you’ll have suggestions for action items that will help cultivate a workplace culture that prioritises “Mental Wealth”, which in turn drives a healthier bottom line.
Speakers:
• Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA
• Britta Pinke, Managing Director/CHRO, aixpedIT
• Patrick Ghys, Founder and CEO, aixpedIT
Pax8 Security Commitment and Actionable Strategies
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Description coming sson!
Session coming soon!
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Description coming soon!
Startup Vendor Boardrooms Pitch
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Description coming soon!
MIP Sales Session
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Speaker: TBC
Session coming Soon!
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Break
15:00 – 15:15
Breakout Sessions
15:15 – 15:45
Cyber Security Session 2
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Description coming soon!
Speaker:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
Ryan Walsh Channel Session
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Description coming soon!
Speaker:
• Ryan Walsh, Chief Strategy Officer, Pax8
Internal IT: Friend or Firewall
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Description coming soon!
Speaker: Michael Breeze, Partner Advocacy & Community Insights Senior Director, Pax8
Gross Margin Demystified: Boost Your Bottom Line
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Ever wonder what “gross margin” really means for your business? In this session, David Schafran, VP of Partner Enablement at Pax8, breaks down how to calculate it, what impacts it and — most importantly — how to improve it. From smart pricing moves to cost control and operational efficiencies, you’ll walk away with practical strategies to boost profitability. Plus, David will also model how to use the “Green Zone” measurement tool, a powerful resource for calculating your gross margins, so you can use it to drive sustainable growth.
Speaker: David Schafran, VP of Partner Enablement, Pax8
RSF Buyer Personas: Stepping into Your Buyers’ Mindset
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Looking for better ways to understand your buyers’ needs, behaviours and motivations? This session has it. You’ll learn a key part of the Results Selling Framework: buyer personas, including how to create detailed buyer personas, use them to guide marketing strategies and improve customer engagement. We’ll also discuss practical sales techniques for gathering and analysing customer data to build accurate personas. By the end of this session, you’ll have a high-level understanding of how to empathise with your buyers, tailor your approach to meet their needs and ultimately drive better business outcomes to grow your business.
Speaker:
• Limara Thorne, Strategic Consultant, Pax8 Academy
Session coming Soon!
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Description coming soon!
Speaker:
• Andy Readman
Break
15:45 – 16:00
Breakout Sessions
16:00 – 16:30
Cyber Security Session 3: From Directive to Reality: NIS2 Implementation Across the EU
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Join Andrius Saveiko, Security Senior Manager for the Baltics, and MSP partners from across the EU for a dynamic panel discussion on the evolving landscape of NIS2 implementation. This session will explore how different Member States are interpreting and enforcing the directive, highlighting both harmonized principles and national divergences—from sector definitions to supervisory practices.
We’ll break down the directive’s key requirements, debunk common misconceptions, and share practical insights from real-world rollouts. Attendees are encouraged to come with their questions — Slido will be open throughout the session for live submissions. This panel will help you navigate your organization’s readiness for NIS2 compliance and offer practical insights for building a strong business case around it.
Speaker:
• Andrius Saveiko, Security Senior Manager, Baltics, Pax8
Developing Tomorrow's Leaders Today
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Delve into the essential strategies and practices for nurturing leadership qualities within your team. Sophie Dowsett-Smith, Strategic Consultant at Pax8, will share the stage with Becky Hatton, Mirus IT, as they explore key topics such as identifying potential leaders, fostering a culture of continuous learning and implementing effective mentorship programs. By the end of this session, you’ll gain a high-level understanding of how to cultivate leadership skills, drive team engagement and build a robust pipeline of future leaders within your organisation.
Speakers:
• Sophie Dowsett-Smith, Strategic Consultant, Pax8
• Becky Hatton, Head of Business Operations, Mirus IT
Back by popular demand!
M&A for the MSP: How to Build Your Winning Strategy
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Are you M&A curious or just looking to do it better? During this high-level discussion with David Schafran, Vice President of Partner Enablement at Pax8, he’ll go over the process for a merger or acquisition, as well as potential deal structures and valuation methodologies. This session is ideal for MSPs new or semi-new to M&A. You’ll gain essential insights and knowledge to help drive maximum value in your M&A transactions.
Speaker:
• David Schafran, VP of Partner Enablement, Pax8
From Strategy to Success: 6 Steps to Manage Your Marketing & Deliver ROI
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Description coming soon!
Speakers:
• Yolanda Kloppers, Senior Manager of Marketing Strategy, EMEA, Pax8
• Martijn Couprie, Director of Marketing, Western & Central Europe, Pax8
Optimised Processes: Harnessing Automation for Growth
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Description coming soon!
Speaker:
• Tom Welton
Pax8 + Microsoft Copilot
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Description coming soon!
Monday Afternoon general sessions
Gold Sponsors Rapid Fire 30-Second Pitch
16:55 – 17:15
Titanium keynote
17:20 – 17:40
TBD keynote
17:45 – 18:20
Rob Rae Close Day 1
18:20 – 18:30
Vendor Expo
18:30 – 21:30
24th Floor of the nHow hotel
Monday Night Reception
22:00 – 23:30
7
TUESDAY
Registration | Attendee Assistance
8:00 – 19:00
Partner + Vendor Attendee Breakfast
8:00 – 9:00
Pax8 Opening Remarks
9:35 – 9:45
PAX8 Innovation KeynoteWith Libby Mcilhany & Craig Donovan
9:50 – 10:20
TITANIUM KEYNOTE
10:25 – 10:45
Rob Rae closes morning general session
10:50 – 11:00
Break
11:00 – 11:15
Vendor Boardrooms
11:15 – 11:35
Break
11:35 – 11:45
Breakout Sessions
11:45 – 12:15
Cyber Security Session 4: Creating The Super Cyber Criminal
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Description coming soon!
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Ian Thornton-Trump, Chief Information Security Officer, Inversion6
Lead Gen Demystified: Your 'How To' Guide
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Is your paid media not showing you the desired ROI? Then this session is for you! We’ll simplify what lead-generation is and explore paid media opportunities specifically for your MSP, including LinkedIn, Google Ads, Facebook for Business and more. You’ll also learn the role AI can play in automating your next steps once you’ve acquired leads. Join us to demystify the process and unlock new business potential for your MSP.
Speakers:
• Yolanda Kloppers, Senior Manager of Marketing Strategy, EMEA, Pax8
• Martijn Couprie, Director of Marketing, Western & Central Europe, Pax8
Pax8 Partner Experience Session: Voyager Alliance
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Description Coming Soon!
Pax8 Marketplace Session
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Description Coming Soon!
From MSP to MIP: Assess and Manage your Transformation Risks
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The evolution from a Managed Service Provider to a Managed Intelligence Provider is essential for growth and survival; but this transformation is fraught with hidden risks that can derail your success. In this session, Irene Casanova, VP of Strategy and Operations, Pax8, and Taz Heath, Strategy Project Manager, Pax8, introduce the proven RAID (Risks, Assumptions, Issues, Dependencies) framework as a strategic toolkit for navigating this critical shift. You will learn to systematically identify and mitigate threats like financial instability, employee dissatisfaction and communication breakdowns before they become crises. Leave with a high-level blueprint for applying RAID to your own business, empowering you to lead change with the confidence and clarity that ensures a successful transformation.
Speakers:
• Irene Casanova, VP of Strategy and Operations, EMEA, Pax8
• Taz Heath, Business Transformation Manager, EMEA, Pax8
Back by popular demand!
Calling Future MIPs: Practical Steps to Kickstart Your Managed Intelligence Journey
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AI is here and it’s broken the old MSP playbook. Market shifts and economic uncertainty are creating a rare moment for bold transformation — the era of the Managed Intelligence Provider (MIP). It’s no longer about simply changing IT services; it’s about reshaping how MIPs deliver value, scale and differentiate.
In this breakout session, we’ll cut through the hype to reveal:
• What Agentic AI really means — and how different types of Agents work
• How to shift from hesitation to confidently leading AI-driven change
• How to reintroduce yourself to clients and begin your MIP journey.
AI is both an existential threat and an unprecedented opportunity. Those who act first won’t just survive…they’ll dominate.
Speaker:
• Andy Readman, Data & AI Director, Academy, Pax8
Break
12:15 – 12:25
Vendor Boardrooms (Diamond Sponsors)
12:25 – 12:45
Partner + Vendor Attendee Luncheon
12:45 – 13:45
Vendor Expo
12:45 – 15:45
Breakout Sessions
15:55 – 16:25
Cyber Security Session 5: Empowering Small Businesses and Diverse Talent in Cybersecurity
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Description coming soon!
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Dr. Emma Philpott MBE, CEO, IASME Consortium
Undercharging is Undervaluing
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Let’s explore the critical considerations and strategies behind pricing decisions as an MSP. Join Sophie Dowsett-Smith, Strategic Consultant at Pax8, for a fireside chat with Heather MacDonald Alford as they discuss the impact of price adjustments on market positioning, client perception and profit growth. They’ll cover key topics such as value-based pricing, competitive analysis and the importance of overcoming emotions in pricing. By the end of this session, you’ll gain a high-level understanding of how to effectively evaluate and implement price changes to maximise profitability and maintain client satisfaction.
Speakers:
• Sophie Dowsett-Smith, Strategic Consultant, Pax8
• Heather Macdonald Alford, MSP Finance Specialist
Modern MSP: From Point Solutions to Platform Thinking
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Services, data and people are more connected than ever. Join us for a fast‑paced dive into the seismic shifts that are dissolving the boundaries between productivity, infrastructure and business applications. We’ll explore how AI and data strategy are emerging as the common threads in every service conversation, and how leading partners are already bundling Modern Workplace, Azure and Dynamics capabilities into outcome‑driven offers. You’ll take away practical tips on positioning, packaging and pricing your own bundles so you can turn convergence into a competitive advantage.
Speakers:
• Josh Foye, Modern Work Manager, Pax8 Academy
• Indrik Baumgarts, Microsoft BizApps GTM EMEA, Pax8
From Chaos to Clarity: 6 Operational Challenges in Your Business
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Don’t let operational mistakes hold you back. Join Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA and Colin Bridle, CEO of Redinet for a session on avoiding common operational mistakes that can disrupt your business. Discover the top six mistakes made by service providers and learn how to avoid these pitfalls in your own operations. You’ll be able to take proactive steps to ensure your business stays on track and gain the strategies you need to succeed.
Speakers:
• Michael Ćaćić-Escalera, Director of Pax8 Academy, EMEA
• Colin Bridle, CEO, Redinet
Responsible and Ethical AI: Unlocking Innovation
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While AI continues to move at pace, regulations and frameworks are struggling to keep up. New laws are constantly being discussed, amended, delayed and withdrawn or implemented. So how can you enable your business and customers to innovate with AI responsibly in this ever-changing landscape? Rather than chasing specific pieces of legislation, this session will look at the key trends in global regulations that you can incorporate into your AI projects, so that building and using responsible and ethical AI systems becomes part of the everyday. You’ll walk away with the confidence to enable you and your customers to innovate with AI.
Speaker:
• Michelle Correia, VP of Legal, EMEA, Pax8
Pax8 + Microsoft Copilot Place Holder
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Break
16:25 – 16:35
Breakout Sessions
16:35 – 17:05
Cyber Security Session 6: Eyes Wide Open – A Hackers Perspective
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Description coming soon!
Speakers:
• Mostyn Thomas, Senior Director of Security EMEA, Pax8
• Kevin Zwaa, Ethical Hacker and Red Teamer at Q-Cyber
Future-Proofing IT Engineering: Essential Skills and Tools for MSP Success
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Discover the evolving demands of IT engineering and what MSPs need to stay competitive along with Josh Foye, Modern Work Manager at Pax8 Academy. You’ll learn about the most impactful tools, platforms and frameworks shaping the future of service delivery. You’ll also discover the core technical and soft skills engineers need to thrive in a rapidly changing landscape — from automation and scripting to customer communication and strategic thinking. By the end of this session, you’ll walk away with a high-level understanding of how to stay relevant, agile and valuable in the MSP space.
Speaker:
• Josh Foye, Modern Work Manager, Pax8 Academy
Habits of a Successful Service Manager
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Description coming soon!
Speaker:
• Tharani Sansom, Senior Director of Partner Support, Pax8
How to Break Through Your Next Business Plateau
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Hitting a plateau is frustrating, but it’s not the end of the road. Led by David Schafran, VP of Partner Enablement, this session will help you spot the warning signs, uncover what’s holding your business back and take action to get things moving again. We’ll walk through a growth framework that aligns your team and sharpens your vision. Expect practical strategies and fresh perspectives on breaking through stagnation to scale smarter. Let’s get your business back in motion.
Speaker:
• David Schafran, VP of Partner Enablement, Pax8
Pax8 & Microsoft
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Description coming soon!
From MSP to MIP: The CTS IT Partner POV
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Description coming soon!
Speakers:
• Andy Readman, Data & AI Director, Academy, Pax8
• Hannes de Paauw, Directer/Owner, CTS IT
Tuesday afternoon general sessions
Titanium Keynote
17:40 – 18:00
Keynote
18:05 – 18:35
Vendor Awards
18:35 – 18:40
Partner Awards
18:40 – 18:50
Final Thoughts and Closing Awards
18:55 – 19:00
Beyond Amsterdam 2025 Closing Party
21:00 – LATE
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